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Be more focused – This is probably on my mental list every year, but its something that can be improved upon constantly in my opinion. I want to continue to fine tune both the work I am shooting and presenting and the client base I am targeting for greater success.
Schedule better – planning out the marketing and maintenance of my business on a weekly basis should in theory help me manage my time better. I have been working up to this over the past few years, and I think I am ready to have all my promo pieces and efforts planned in advance for the whole year. I have left a few postcards with looser ideas to allow for the most current work to be used in my promotions. Business maintenance is harder, because it feels as if I never know what will be needed from week to week. This is a tough one that I always want to do, but never fully achieve so wish me luck.
Get involved with the community – I have taken on two new roles this year: APA Midwest Chair and Portfolio Class instructor at Harrington College. I am excited to boost my connections with others in the industry from students to fellow photographers and crewmembers. I always learn a lot from these interactions so I am excited to have some new responsibilities in place to help me with this one.
I’d love to hear other people’s business resolutions too, so feel free to add some in the comments.
callie lipkin photography / blog 